BeautySample
Skincare brand
Skincare for sensitive skin, built on gentle ingredients.
The brands below are illustrative examples, not real brands. Real brands are shown only after they agree to be named.
FoodSample
Coffee chain
A coffee and pastry chain for office workers in major cities.
Mother and babySample
Mother and baby brand
Care products for mothers and babies, with safe ingredients first.
FashionSample
Fashion brand
Office fashion for women: minimal and easy to style.
HealthSample
Supplement brand
Nutritional supplements for busy working people.
Home goodsSample
Home appliance brand
Smart kitchen appliances for young families.
Real estateSample
Apartment developer
Urban apartments for people who buy to live in.
EducationSample
English centre
Conversational English training for working adults.
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For brands only
A brand health report that only you can see
Brands that join the network receive a report evaluating the brand on six criteria, with how customers feel on each channel and what to do next. Scores are sent privately to the brand and are not shown on the website.
- Overall score and a score for each criterion
- What customers praise and criticise, channel by channel
- Three to five actions to take first
- In development: reports are currently prepared on request
Sample reportIllustrative figures
Brand score76/100 · Stable
The criteria
Six criteria for evaluating a brand
The first five are based on public data and channel data the brand provides. The sixth is based on collaborations on SocialKOC and is the only criterion KOCs can see when deciding on a job.
01
Awareness
How often the brand is mentioned across platforms, compared with brands in the same industry.
02
Sentiment
The share of positive, neutral and negative discussion about the brand.
03
Product reputation
Buyer ratings on marketplaces and feedback from real users.
04
Channel health
Whether official channels post regularly and get real engagement.
05
Customer care
How fast and how well the brand responds to comments, messages and complaints.
06
Collaboration record
Clear briefs, on-time payment and respect for agreements with KOCs.
Are you a brand?
Join the network to find suitable KOCs and receive a brand health report prepared just for you.
Are you a KOC?
Submit your profile to be introduced to brands that fit your niche.